Uttarakhand’s Tourism Boom: Harshal Dilwali of Clarissa Group Talks Growth, Investment, and Sustainable Development

Interview Insights into the State’s Transformative Growth Through Tourism

Uttarakhand’s tourism sector has emerged as one of the key pillars supporting its economic growth, boasting impressive gains in both visitor numbers and the influx of private investment. With initiatives focusing on adventure, pilgrimage, and eco-tourism, the state’s tourism industry continues to set new benchmarks in development. In 2023, nearly 6 crore visitors flocked to the Himalayan state, marking a 62% increase from 2018, further affirming the sector’s central role in the state’s economy. Harshal Dilwali, CEO of Clarissa Group, shares insights into how tourism is transforming Uttarakhand, along with the hospitality sector’s vital contribution to this growth.

Tourism: A Backbone of Uttarakhand’s Economic Development

Harshal Dilwali sees tourism as an integral contributor to Uttarakhand’s prosperity. “Tourism not only sustains millions of jobs but also stimulates local businesses, increases government revenues, and enhances infrastructure development,” he explains. The tourism sector’s rich offerings, spiritual pilgrimage destinations, breathtaking landscapes, and eco-tourism experiences attract millions of visitors each year, boosting the local economy. With the state continuing to invest in homestay schemes and eco-tourism, Dilwali believes 2025 will be a landmark year for the region’s tourism growth.

Private Investment in Uttarakhand’s Tourism Industry

Uttarakhand’s tourism policy has proven highly attractive for private investments, especially within the hospitality sector. According to Dilwali, the state’s proactive approach, featuring incentives like capital subsidies, tax breaks, and simplified licensing procedures, has created a favorable environment for both large-scale and boutique investors. “The state’s focus on eco-tourism and its commitment to infrastructure development, along with a clear, long-term policy vision, have given confidence to investors,” he said, adding that it has encouraged luxury brands to explore opportunities in the region.

Hospitality’s Role in Uttarakhand’s Growth

The hospitality sector stands at the heart of Uttarakhand’s economic expansion. Dilwali emphasizes that it drives employment, stimulates entrepreneurship, and generates substantial tourism revenue. Improvements in road connectivity, digital infrastructure, and the promotion of lesser-known destinations have bolstered businesses. “Government-backed events and destination marketing campaigns are also essential in driving consistent footfall, especially in the premium travel segment,” he adds.

Leveraging Technology for a Modernized Hospitality Experience

Clarissa Group made headlines by introducing Uttarakhand’s first web check-in and fully digital resort experience, a move that reflects the increasing importance of technology in tourism marketing. “Technology allows us to offer seamless, tech-enabled journeys, from booking to check-out, creating a more efficient, personalized experience for our guests,” Dilwali notes. He highlights how technology has revolutionized guest engagement, marketing strategies, and data-driven decision-making, offering a significant competitive edge in today’s digital-first world.

Tackling Environmental Challenges in the Himalayas

Operating within the fragile Himalayan ecosystem presents unique environmental challenges. However, Clarissa Group has responded by adopting eco-conscious practices. “We use solar panels for clean energy, water recycling systems, and rainwater harvesting techniques,” Dilwali explains. Their commitment to sustainability extends to building resorts with eco-friendly materials, reducing paper usage through digital operations, and supporting organic farming for sustainable dining experiences. Such practices are crucial in minimizing the ecological footprint and preserving the Himalayan environment for future generations.

Clarissa Group’s Expansion Plans and Future Investment

Currently, Clarissa Group operates three resorts two in Uttarakhand (Jim Corbett and Mukteshwar) and one in Goa. Looking ahead, the company plans to expand significantly within the next 3 to 5 years. “We aim to invest Rs 80 to 100 crore to establish four more experiential destinations in Uttarakhand, including Mussoorie and Rishikesh,” Dilwali reveals. These new resorts will follow Clarissa’s signature model of luxury, sustainability, and cutting-edge digital experiences. The company plans to double its footprint while maintaining its boutique luxury brand identity.

Capturing the Premium Destination Weddings Market

Clarissa Group is strategically targeting the burgeoning destination weddings market. “Destination weddings have evolved from a trend to a booming industry,” Dilwali notes. With scenic locations like Jim Corbett and Mukteshwar, Clarissa offers the perfect backdrop for exclusive, high-end weddings. The company plans to position itself as the premier destination for luxury, intimate celebrations with bespoke planning, curated menus, and immersive experiences.

Real Estate Ventures: Redefining Luxury Living

Clarissa Group’s real estate arm, Clarissa Residency, focuses on luxury villas and premium homes. With successful projects already completed in Uttarakhand, the group is exploring expansion into tier-2 leisure markets. “We are creating homes that blend nature, privacy, and luxury, providing modern living with an eco-conscious edge,” says Dilwali. Key trends in their real estate projects include smart home integration, eco-friendly designs, gated wellness communities, and vacation homes that double as income-generating assets.

Looking Ahead: A Vision for Sustainable Growth

Harshal Dilwali’s vision for Uttarakhand’s tourism industry and Clarissa Group is one of sustainable growth. By capitalizing on the region’s natural beauty, rich heritage, and growing appeal as a premium travel destination, Clarissa Group is poised to contribute significantly to the state’s economic development. With an unwavering commitment to eco-tourism and digital innovation, the future of Uttarakhand’s tourism looks brighter than ever.

As the state continues to experience remarkable growth in the tourism sector, Harshal Dilwali and Clarissa Group’s efforts embody a blend of luxury, sustainability, and technological advancement that will help shape Uttarakhand’s future. With new investments and a focus on responsible tourism, Uttarakhand is on the path to becoming one of India’s premier tourism destinations.