From Center Stage to Cash Flow: Venu Holding Corporation and Sands Investment Group Launch Exclusive NNN Luxe FireSuite Investment Platform
By: Velorine
COLORADO SPRINGS, In a bold move that fuses high-energy entertainment with high-yield real estate, Venu Holding Corporation (NYSE American: VENU) has officially partnered with Sands Investment Group (SIG) to offer institutional and private investors an exclusive new opportunity: NNN Luxe FireSuites fractional ownership investments tied to the company’s luxury live music amphitheaters.
This dynamic partnership marks a game-changing crossover between lifestyle and investment. VENU’s high-profile amphitheaters, already attracting national attention for redefining live entertainment, will now become income-producing real estate assets, with SIG bringing their triple-net lease expertise to the table.
And the numbers? Projected 11–12% cap rates. Passive income. Long-term leases. Fractional ownership with VIP perks. It’s not just an investment, it’s an experience.
Real Estate, Reinvented for the Live Entertainment Era
At the heart of this venture is VENU’s Luxe FireSuite concept: private, high-end fan suites built into amphitheaters and reserved for fractional real estate investors. These suites comprising up to 35% of each venue’s footprint offer both financial return and lifestyle utility.
Each suite seats 4 to10 guests and is positioned for guaranteed rental income, potential depreciation benefits, and of course, front-row access to unforgettable live events.
“What VENU is doing is truly next level,” said Clifton McCrory, Vice President at SIG. “Live music is exploding. Luxe FireSuites offer a rare blend of consistent yield and personal utility; it’s a next-generation NNN opportunity.”
Why It Matters for Investors
Partnering with Sands Investment Group, a recognized leader in net lease real estate, gives the Luxe FireSuite investment platform national distribution and credibility. For investors, it means access to:
- Turnkey NNN investments backed by long-term leases
- No landlord responsibilities taxes, insurance, and maintenance fall to tenants
- Exclusive lifestyle access to concerts and hospitality perks
- Strong projected returns in the 11–12% cap rate range
- Scarcity and demand, with limited availability per venue
“We’re not just building amphitheaters, we’re building communities and investment ecosystems,” said J.W. Roth, VENU Founder and CEO. “SIG’s reputation in triple-net real estate makes them the perfect partner as we bring Luxe FireSuites to investors nationwide.”
Where Music and Money Meet
VENU is rapidly expanding across the U.S., with new Sunset Amphitheaters underway in Oklahoma and Texas, complementing existing destinations in Colorado Springs and Gainesville, GA. Each campus includes premium dining, live music halls, and large-scale amphitheaters hosting up to 20,000 guests.
VENU has caught the attention of The Wall Street Journal, Variety, Billboard, and AEG Presents, not to mention partnerships with NFL legend Troy Aikman and elite brand EIGHT Lager.
And now, with SIG onboard, the company is opening the door for investors to own a piece of the stage literally.
Final Encore: A New Asset Class Is Born
With the rise of experience-based investments, VENU and SIG’s Luxe FireSuites offer a first-of-its-kind hybrid where passive income meets prime entertainment real estate.
As net lease investors seek stability and diversification, this partnership offers something rare: predictable income, lifestyle value, and alignment with cultural momentum. From backstage to balance sheets, VENU is creating a new blueprint for real estate in the experience economy.
