Cornish Bakery Plots Rise to 400+ Locations Bringing Freshly Baked Joy to UK High Streets
From the salty breeze of a Cornish fishing village to the bustling heart of Britain’s high streets, Cornish Bakery is on a mission to make freshly baked, feel-good food a nationwide staple. What started as a small seaside bakery has grown into a beloved brand with 66 locations and now, the company is gearing up for its biggest chapter yet: expanding to over 400 bakeries across the UK.
“We believe the bakery is the new coffee shop,” says managing director Mat Finch. “People are craving food that’s fresh, comforting, and really not something wrapped in plastic.” After working with independent consultants to map out where the brand can thrive, Cornish Bakery has identified hundreds of promising locations, with a renewed focus on high streets where community connection and footfall go hand in hand.
To turn this bold vision into reality, the company has welcomed Jeremy Smith as its first-ever property director. With more than 30 years of experience growing brands like FatFace, Crew Clothing, and The Works, Jeremy brings the perfect blend of retail savvy and growth expertise. He knows how to spot the right site and how to grow without losing the charm that customers love.
What sets Cornish Bakery apart isn’t just its ambition, but its food. The team is constantly reimagining the bakery experience with fresh twists like an indulgent raspberry crème brûlée pastry, a comforting apple crumble scone, or a surprising feta and pea tortilla. It’s a menu that makes people pause, smile, and treat themselves.
And the results speak for themselves. The bakery has delivered 9% like-for-like growth since the start of 2025 and enjoyed record-breaking sales over Easter and the May Bank Holiday. It’s also earned a spot in the Interpath Top 100 Fast Growth list proof that great food, thoughtful strategy, and strong leadership is a winning mix.
As Cornish Bakery looks to bring its signature warmth and craft baking to more communities across the UK, one thing is clear: this isn’t just a business expansion. It’s a movement to bring better food and a little more joy to people’s everyday lives.
