From Vision to Reality: NN Redefines Workplace Culture with Move to One Cotroceni Park
In a move that echoes a growing trend of purpose-driven workplace design, NN, a top insurance and pension provider, has announced the relocation of its Romanian headquarters to One Cotroceni Park, a cutting-edge business and lifestyle hub in Bucharest. This strategic shift aligns NN’s deeply ingrained people-centric values with a physical space that embodies innovation, sustainability, and employee well-being.
A Bold Step in a Changing Office Landscape
As companies across the globe grapple with the evolving role of the office in a hybrid work era, NN’s decision to lease a full 2,300 sqm floor for its 500+ employees in One Cotroceni Park signals a commitment to long-term transformation rather than temporary adaptation. This 10-year lease, brokered by Knight Frank Romania, underscores the enduring relevance of thoughtfully designed physical workspaces even in a digital-first world.
“We were looking for a space that mirrors our culture centred around people, balance, and flexibility,” shared Eszter Martin, Chief People Officer at NN Life Insurance. “One Cotroceni Park offers that and more, it’s an environment where collaboration thrives and well-being is a priority.”
The Park That’s More Than a Place
Developed by One United Properties, One Cotroceni Park is more than a modern office complex, it’s an urban regeneration project designed around the “Live. Work. Play.” ethos. With LEED Platinum and WELL Health & Safety certifications, the project integrates green design with smart functionality: operable windows, three-meter ceiling heights, abundant natural light, and spaces that inspire interaction and innovation.
Fully equipped kitchens, outdoor terraces, wellness zones, and access to a wide array of amenities gyms, restaurants, banks, clinics, and co-working hubs create an environment that fosters both productivity and a healthy work-life balance. Its strategic location near the Academia Militară metro station enhances accessibility and strengthens the park’s role as a dynamic business nucleus.
A Community of Forward-Thinking Leaders
NN joins a vibrant community of high-performing companies already thriving at One Cotroceni Park, including Siemens Energy, Ford, Superbet, and BAT Global Business Solutions. Each of these tenants represents a commitment to the future of work, blending high standards of efficiency with care for employee experience and environmental impact.
“We are proud to welcome NN to our flagship development,” said Mihai Păduroiu, CEO of the Office Division at One United Properties. “This partnership reinforces our vision of creating future-ready ecosystems where companies can grow not just in numbers, but in culture and impact.”
Beyond the Lease: A Cultural Alignment
What sets this move apart is not just the real estate, it’s the alignment of values. NN, a company recognized for seven consecutive years as a Top Employer, continues to champion flexible work environments that place people at the core. The relocation reflects a deeper shift in the corporate world: a move from transactional space selection to intentional cultural expression.
Even amidst a market trend of lease renegotiations in 2025, the relocation stands as a positive signal of organizational growth and confidence. As Horațiu Florescu, Chairman & CEO of Knight Frank CSEE, noted: “This is more than a move, it’s a step forward into a better way of working.”
A New Chapter in Urban Business Evolution
As Bucharest positions itself as a competitive European business hub, developments like One Cotroceni Park redefine what companies can expect from office real estate. NN’s move is a case study in how the right environment can serve not only as a workplace, but as a platform for community, innovation, and meaningful work.
With this relocation, NN is not just changing addresses, it’s setting the standard for what the future of work should feel like: purposeful, connected, and unmistakably human.
