Pruksa’s Strong Q1 2025 Performance: Driving Sustainable Growth in Real Estate & Healthcare with Wellness Residences
Pruksa Holding Public Company Limited is making waves in both the real estate and healthcare sectors with its impressive performance in the first quarter of 2025. The company has posted a total revenue of 3,705 million baht, driven by a robust push in the real estate market across multiple segments. This strategic expansion is not only about building homes but also about promoting a revolutionary concept in wellness living spaces, positioning Pruksa as a future leader in the intersection of real estate and healthcare.
Diversified Growth Strategy
Despite challenges in the broader real estate market including slowing purchasing power, high mortgage rejection rates, and delayed decisions due to anticipation of government measures Pruksa Holding has managed to weather these conditions by focusing on cost management and efficiency. The company’s gross profit margin for Q1 2025 stood strong at 30.6%, thanks to careful financial planning and a keen eye for opportunities in its core business sectors.
One of the most innovative aspects of Pruksa’s growth strategy is its commitment to wellness residences. These living spaces, designed to integrate sustainable healthcare services with real estate, are central to Pruksa’s evolving business model. The company’s vision revolves around the concept of “Live well Stay well,” where residents can experience a high standard of living while benefiting from on-site health and wellness services. As part of this initiative, Pruksa has invested in the CapitaLand Wellness Fund (C-WELL), which aims to develop health-oriented properties, including hotels, residences, and hospitals.
Capitalizing on Government Stimulus and Wellness Living
As part of its preparations for upcoming government measures in the second quarter of 2025, such as the easing of loan-to-value (LTV) ratios and reduced transfer fees, Pruksa is launching the “BINGOLD” campaign. The campaign offers customers the chance to win gold and take advantage of comprehensive benefits, including prize giveaways, free transfer fees, and additional discounts. This initiative is designed to make homeownership more accessible and further boost the company’s sales in the coming months.
In real estate, Pruksa Real Estate, a subsidiary of Pruksa Holding, recorded a strong 19% sales growth from the previous quarter, totaling 3,389 million baht in Q1 2025. This surge was fueled by the launch of five new projects across various segments, including townhouses, detached houses, and condominiums. Notably, the company introduced the Chapter One Nord Ramintra, a 632-unit condominium project valued at 1,760 million baht. These projects cater to both owner-occupiers and investors, with price points ranging from 2 to 15 million baht, making them attractive to a wide range of potential buyers.
Pruksa is also prepared to launch new projects in the second quarter of 2025, including townhouses under the Patio brand and detached houses under the Passorn brand. The company is also gearing up for an exclusive riverside project, Chapter Charoenkrung Riverside, set for launch in the third quarter. This high-end development will offer 100 units in a prime location along the Chao Phraya River, catering to both luxury living and investment.
A Strong Footprint in Healthcare
On the healthcare front, Pruksa’s ViMUT Hospital continues to show solid growth. In Q1 2025, the hospital generated 513 million baht in revenue, marking a 3% increase from the previous year. Despite challenges like the low season for hospital business and concerns about co-payment costs, ViMUT has remained resilient, with growth driven by high-value service groups such as surgery, internal medicine, and orthopedic care. The hospital has also seen increasing numbers of insured patients and international visitors, particularly from Australia, China, Cambodia, and Myanmar.
ViMUT Hospitals expansion plans are also on track. The ViMUT-Thonglor hospital project is slated for a 2027 opening, and specialized centers at ViMUT Hospital Phaholyothin, including Pulmonology, Gastrointestinal, Cardiology, and Neurology, are set to open in the second quarter of 2025.
Sustainability at the Core
Sustainability remains at the heart of Pruksa’s long-term strategy. The company’s investments in mass timber construction, which reduces carbon footprints and accelerates building timelines, reflect its commitment to eco-friendly and sustainable building practices. Pruksa’s focus on green living is not limited to residential projects but extends into the hospitality and healthcare sectors as well, with the company seeking to create spaces that contribute to both environmental sustainability and residents’ well-being.
Mr. Thongma Vijitpongpun, Acting Group CEO of Pruksa Holding, underscored the company’s strategy: “We are committed to building sustainable and robust growth, strengthening strategic collaborations, and promoting healthy living through innovative products and services. Our wellness residences reflect a first in the real estate industry, offering not just a home, but a lifestyle that fosters long-term well-being.”
Looking Ahead
With a promising start to 2025, Pruksa Holding is positioning itself as a leader in the evolving real estate and healthcare markets. By integrating sustainability and wellness into its development strategy, the company is setting the stage for long-term growth, offering solutions that enhance both the quality of life and the environmental impact of its projects. With strong financial management, strategic expansions, and a forward-thinking approach to both real estate and healthcare, Pruksa is primed to continue its upward trajectory throughout the year and beyond.
